self-proclaimed [cute little princess™]'s e-diary: Online portfolio

here's my latest artwork, final campaign for my diploma project.

client: apple computer, inc
product: iPad
product definition: personal digital assistant

Introduce the iPad:

front view

back view

side view

the packaging

user manual and cd

and here's my 3D animation (20 seconds):

above the line

TVC
The concept and ideas is came from the spots of the animal and each animal is with very different and unique spot and that represent the identity of the animal. My iPad shape is very unique and very artistic, so I use the animal’s spot to represent my iPad’s USP and with a very warm environment to give consumer feel that’s very user friendly and be a very unusual yet a top leading person in this modern century. It’s describe lifestyle of consumers.

Duration: 20 seconds
Language: English
Client: Apple Computer, Inc.
Product: iPad, personal digital assistant

Frame 1
- Open a long shot of a village in the jungle with all different animal skins on the roof tops. (teaser with animal’s skin)

Frame 2
- Scene change to a young man wearing casual style, Kim Seng, riding on a leopard while playing with the iPad. (series 1 speed extremely)

Frame 3
- Scene change to a young woman, Cerine, enjoying her ride with her giraffe and checking the latest news with her iPad. (series 2 high technology)

Frame 4
- Scene change to a young man, Benson, riding on his cow up to a hill and while he is resting, he took out his iPad snaps pictures and viewing it. (series 3 pasty purity)

Frame 5
- Back to close up shot from the village scene while a guy named Wiljin walking toward and holding a notebook with his iPad and with happy mood. (launch with showing a man using the iPad)

Frame 6
- Zoom out to the universal and showing the iPad and it’s tagline, next on.iPad

press ads

Using back from the TVC same concept for the press ad to make whole campaign
consistent so that when consumer saw the press ad and they will recap the story
from the TVC and knew it it’s the same product, iPad.

Size: 26.1cm (h) X 37cm (w) Language: English
Media: The Star Newspaper (landscape)

teaser ad

launch ad

series ad 1

series ad 2

series ad 3

below the line

POP

Using back from the TVC same concept for the POP to make whole campaign
consistent so that when consumer saw the display and they will recap the story
from the TVC and knew it it’s the same product, iPad.

Venue: Apple Store/ Apple Center all around Malaysia