![self-proclaimed [cute little princess™]'s e-diary](http://3.bp.blogspot.com/_5WUzRMu2I3w/TQc3jFRdfQI/AAAAAAAAANI/gJZVA5xdLas/S1600-R/10header.gif)
client: apple computer, inc
product: iPad
product definition: personal digital assistant
Introduce the iPad:
front view
back view
side view
the packaging 
user manual and cdand here's my 3D animation (20 seconds):
Duration: 20 seconds
Language: English
Client: Apple Computer, Inc.
Product: iPad, personal digital assistant
Frame 1
- Open a long shot of a village in the jungle with all different animal skins on the roof tops. (teaser with animal’s skin)
above the line
TVC
The concept and ideas is came from the spots of the animal and each animal is with very different and unique spot and that represent the identity of the animal. My iPad shape is very unique and very artistic, so I use the animal’s spot to represent my iPad’s USP and with a very warm environment to give consumer feel that’s very user friendly and be a very unusual yet a top leading person in this modern century. It’s describe lifestyle of consumers.
The concept and ideas is came from the spots of the animal and each animal is with very different and unique spot and that represent the identity of the animal. My iPad shape is very unique and very artistic, so I use the animal’s spot to represent my iPad’s USP and with a very warm environment to give consumer feel that’s very user friendly and be a very unusual yet a top leading person in this modern century. It’s describe lifestyle of consumers.
Duration: 20 seconds
Language: English
Client: Apple Computer, Inc.
Product: iPad, personal digital assistant
Frame 1
- Open a long shot of a village in the jungle with all different animal skins on the roof tops. (teaser with animal’s skin)
Frame 2
- Scene change to a young man wearing casual style, Kim Seng, riding on a leopard while playing with the iPad. (series 1 speed extremely)
Frame 3
- Scene change to a young woman, Cerine, enjoying her ride with her giraffe and checking the latest news with her iPad. (series 2 high technology)
Frame 4
- Scene change to a young man, Benson, riding on his cow up to a hill and while he is resting, he took out his iPad snaps pictures and viewing it. (series 3 pasty purity)
- Scene change to a young man, Benson, riding on his cow up to a hill and while he is resting, he took out his iPad snaps pictures and viewing it. (series 3 pasty purity)
Frame 5
- Back to close up shot from the village scene while a guy named Wiljin walking toward and holding a notebook with his iPad and with happy mood. (launch with showing a man using the iPad)
Frame 6
- Zoom out to the universal and showing the iPad and it’s tagline, next on.iPad
press ads
Using back from the TVC same concept for the press ad to make whole campaign
consistent so that when consumer saw the press ad and they will recap the story
from the TVC and knew it it’s the same product, iPad.
consistent so that when consumer saw the press ad and they will recap the story
from the TVC and knew it it’s the same product, iPad.
Size: 26.1cm (h) X 37cm (w) Language: English
Media: The Star Newspaper (landscape)
Media: The Star Newspaper (landscape)
teaser ad
launch ad
series ad 1
series ad 2
series ad 3below the line
POP
Using back from the TVC same concept for the POP to make whole campaign
consistent so that when consumer saw the display and they will recap the story
from the TVC and knew it it’s the same product, iPad.
consistent so that when consumer saw the display and they will recap the story
from the TVC and knew it it’s the same product, iPad.
Venue: Apple Store/ Apple Center all around Malaysia
POP display
banner display
square banner
transit design
display board*click here for my resume*
*copyright served by carmen seck. original ideas and concept. please respect the originality.
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